Seminar Marketing Pro helping independent speakers, information marketers and consultants profitably market their seminars

Jenny Hamby’s Rolodex

I get a lot of calls from seminar promoters who wisely want to farm out as much of their seminar development and promotional work as they can. Following is a list of vendors I've found who provide various pieces of the puzzle.*

Know of a vendor who should be listed on this page? Contact me with the pertinent details.

BOOK PUBLISHING

Dunn+Associates
Best-Selling Book Cover Design
(715) 634-4857
www.dunn-design.com

If you want your book to stand out among the more than 195,000 titles that are published each year...you need a best-selling book cover design. So call Kath and Hobie at Dunn+Associates Design. They’ve designed dozens of best-selling covers … and create designs that serve as a rock-solid foundation for a powerful visual brand. If you’re a first-time author, ask about their BestSeller System™, which walks you through the entire process of publishing your book. Mention my name and they will give you a FREE 30-minute consultation to discuss your plans.

R. Foster Winans
Prose & Pictures, Inc.
(215) 500-1989
www.Prose-Pictures.com

Need help writing or editing your book? Call Foster Winans, a veteran journalist (Wall Street Journal, NY Times) and author/ghostwriter/manuscript doctor on three dozen books for major and independent publishers. Specializing in business, motivational, investment and finance writing, Foster can ghostwrite your book (i.e., he writes the book, but your name goes on the cover) or polish and tighten your manuscript. He also offers book production and distribution for self-publishers who want a one-stop solution.

DIRECT MARKETING
Also see listings under “PRINTING” and “REGISTRATION and RSVP SERVICES”

DME
Kevin Reiser
386.271.3326
http://www.dmenet.com

Provides a range of direct-marketing services, such as voice and email broadcasting, inbound and outbound calls to acquire and retain customers, database management, and CD-ROM marketing.

Coaches and Consultants Marketing Bootcamp. Do you want to have your consulting or coaching practice filled to bursting within the next six months? Then check out David Frey's new marketing bootcamp, designed especially for coaches and consultants, at http://www.consultantsmarketingbootcamp.com. And while you're there, register for his free online seminar, “22 Secrets of Superstar Coaches and Consultants.”

INTERNET MARKETING

Make your web sites talk for less than $1 a day. Audio messages have been proven to make web sites more “sticky” … so visitors hang around longer and become more involved in your sales copy. AudioGenerator makes it a snap to record messages -- just call your private toll-free number, speak your piece, and within seconds, your new audio clip will be ready to post on your web site. Try AudioGenerator for 7 days for just $1 - click here: www.seminarmarketingpro.com/audiogenerator.html

The easy way to solicit and capture your customers' opinions. The ASK™ Database makes it easy to capture and analyze customer input. For details about this one-of-a-kind program and to become eligible for a $1 21-day trial, visit http://www.SeminarMarketingPro.com/ask.html.

Bulletproof your online business in 60 minutes or less. If you're worried that your online business might be inadvertently breaking laws simply because you don't know what the regulations are, grab a copy of the Internet Law Compliance Kit. With it's easy-to-use templates, you'll have the forms you need to protect your business ready to post online in minutes. Best of all, you'll invest less than you'd pay an attorney for a one hour of advice. http://www.internet-law-compliance.com

Instantly add streaming video to your web site - WITHOUT expensive equipment or technical know-how. With InstantVideoGenerator, you can record an unlimited number of video clips with any web cam and microphone. Use your clips to add personality to your web site, reinforce key portions of your sales presentation … and even give potential clients a look at what a dynamic speaker you are. Get full details about this new user-friendly technology at www.seminarmarketingpro.com/videogenerator.html.

The easy way to follow-up with prospects - let your computer do it for you automatically. With AWeber's unlimited follow up autoresponders, you'll keep your name and message in front of interested prospects … so you can make more sales, lower costs, build lasting customer relationships, and increase your profits! I used this service for years and loved it! Take a free test drive by clicking here: www.seminarmarketingpro.com/aweber.html.

Get results with Google AdWords … fast! If you want to pay only when your advertising produces results, you need to give Google AdWords a whirl. You pay only when someone clicks on your ad. Plus, your ads can be up and running in as little as 15 minutes. But there are some tricks to writing ads that produce results … and managing your campaigns so that you maximize the results while minimizing your investment. The fastest, easiest way to shorten your learning curve is with The Definitive Guide to Google AdWords, Perry Marshall's easy-to-understand, content-rich guide. I used a quick “Band-Aid” fix on one client's campaign … and boosted her response a whopping 500%. Perry's created a helpful e-course called "5 Days to Success with Google AdWords" and there's no charge for it.

Automate your online business in 15 minutes or less. If you want your computer to accept and fulfill orders, securely process credit cards, follow-up with customers, manage your affiliate program, track inventory, handle recurring billing, track your various advertising campaigns - all while you sleep - you need a shopping cart. And 1shoppingcart is the only shopping cart I recommend, because it's easy to use, delivers a variety of useful services to make your life easier, and offers great customer service. See for yourself - sign up for a 30-day test drive for just $3.95 here: www.seminarmarketingpro.com/1sc.html.

EffortlessOnlineMarketing.com. With this private label version of 1shoppingcart.com, you'll get all the power and convenience offered by this top-rated e-commerce system … with the friendly, personal assistance by the team at Bohringer Creative.

“Hand address” all of your direct mail … with a customized font based on your own handwriting. Hand-written addresses increase intrigue and practically force recipients to open your direct mail. But it also takes forever and a day … and increases your marketing expenses when hiring out the work. Now you can get the best of both worlds - the hand-written look with the ease and convenience of automated printing - with vLetter's cursive fonts. Choose a stock cursive font - or have a customized font created based on a handwriting sample you submit. For details, visit http://www.vletter.com.

EVENT PLANNING, MANAGEMENT and MARKETING

Don't want to be bothered the endless details of planning, managing and marketing your event? Let one of these specialists help!

Sharon F. Hill
Event Captain
925-937-7174
http://www.eventcaptain.com/

Heather Krueger
630-305-0762

Judy Nugent
Conference Consultants
813-642-9557

Julianne Vaughn
Stargate International
(831) 464-4882
http://www.stargateintl.com

For a full range of event management services, contact Stargate International. They'll help with everything from selecting your seminar site and negotiating rates with your host hotel … to preparing a budget and timelines, handling on-site registrations, and managing the logistics of your event.

GRAPHIC and WEB SITE DESIGN

Bohringer Creative
One-Stop Shopping for All Your Design Needs
(630) 279-6635
http://www.adrepairman.com
Ask for Gary

Get the marketing results you want without the outrageous expense, attitude and empty promises of an ad agency. At Bohringer Creative, you'll get direct-response oriented design that enhances and supports your sales message … plus bend-over-backwards customer service. Our ability to handle both print and web site design means your brand identity remains consistent across media … building synergy and results. Call or sign up online to schedule a free 30-minute, no-obligation consultation to discuss your next marketing project.

Dawn Design, Inc.
(847) 299-2323
DawnDesignInc@comcast.net
Ask for Dawn

Most teleseminar transcripts are a drag to read, consisting of pages upon pages of dense, ugly copy. But if you want a product that is brilliant - not blah - you need the services of Dawn Morrison. A professional graphic designer with 15+ years of experience, Dawn will format your transcripts, giving them a professional feel and reader-friendly design. You'll end up with a product that supports your corporate brand … and transcripts that your clients actually enjoy reading. For a free quote, call Dawn at 847-299-2323.

Dunn+Associates
Design for Speakers, Authors and Experts
(715) 634-4857
www.dunn-design.com
Ask for Kathi or Hobie

Do you want to be THE choice of meeting planners and speakers bureaus? Do you want to create a powerful visual brand for yourself? Would you like your book to have the look of a bestseller? Call my friends at Dunn+Associates Design. They have designed seminar brochures, logos, books and products for Tony Robbins, Mark Victor Hansen, Dottie Walters, Deepak Chopra, John Edward, Ken Blanchard, and many rising platform stars. Mention my name and they will give you a FREE 30-minute consultation to discuss your plans.

IMPRINTED PRODUCTS

Imprinted products - pens, lanyards, notepads, etc. - are great marketing tools. Add them to your direct mail packages to create “bulky mail” that practically forces recipients to open your envelopes … and then read your message. Or give them away at your seminars and workshops as gifts to build goodwill … and keep your name in front of customers long after they return from your event.

Jon Goldman
LumpyMail.com
1-800-805-1220
http://www.LumpyMail.com

Impact Products
Mitch Carson
818-706-8787
http://www.impactproducts.net

Ad Specialties by Ken
Ken Waller
225-751-6176
http://www.justaskken.com

INSTRUCTIONAL DESIGN (SEMINAR CONTENT DEVELOPMENT)

TTi Services
Michelle Price
619-582-1221

Lost when it comes to developing the content for your event? Stuck on what type of handouts and materials to provide for attendees? TTi Services can help. Click the following link to download a copy of our free report, The Seven Biggest Mistakes in Seminar Development.

MAILING SERVICES

Prime Mailing Services
Ron Tanski
630-968-9411
http://www.primemailing.com

Datum Direct Marketing
Dave Brady
312-939-6226
Offers hand-addressing of envelopes and self-mailers, in addition to traditional mailing services.

PERSONAL DEVELOPMENT

Positive Performance Solutions Pty. Ltd.
Michael Licenblat, B.Sc. (Psych)
61-3-9579-7098 (Australia)
http://www.StressManagementSuccess.com

Running your own seminar business can be stressful - especially when you're anxiously waiting to see if your seminar will be a total bust or a profit-producing success. Michael Licenblat specializes in helping professionals become resilient to the pressures in their life … and bounce back fast from stress, tension and burnout. Visit his website, www.StressManagementSuccess.com for his free report, “Seven Ways to Prevent Becoming Stressed-Out, Over-Worked, and Run-Down.”

PRINTING

Amazing Mail
1-888-681-1214
http://www.amazingmail.com

Balmar Inc.
Ilene Lerner
703-289-9038
http://www.balmar.com/home.html

BAU Print & Mail
Brett Ulisnik
910-343-0512
http://www.baumail.com

Datum Direct Marketing
Dave Brady
312-939-6226

DME
Kevin Reiser
386.271.3326
http://www.dmenet.com

Pure Postcards, Inc.
1-866-413-1562
http://www.purepostcards.com

SourceLink
Brian Hayes
847-595-7532
http://www.sourcelink.com

PRODUCT DEVELOPMENT

Mission Publishing
Phone: 650-321-1306
Web site: www.missionpublishing.net
Discover how you can turn your expertise into a book (or high-priced info product) that attracts a lifelong stream of clients and income. Mission Publishing helps independent professionals and experts turn their knowledge into a system of books and information products that attract a lifelong stream of clients and income. Our mentoring programs are based on 25 years of successful publishing and marketing experience. Visit Mission Publishing's web site at www.missionpublishing.net to see the hot new book they just published for 57 self-employed professionals like you with business gurus Brian Tracy, Mark Victor Hansen, Robert G. Allen.

Fred Gleeck, a.k.a. “The King of Content”
1-800-FGLEECK (345-3325)
www.FredGleeck.com

If you want to maximize the revenue you generate from seminars, you must produce and sell your own information products - a process that Fred Gleeck has mastered. If you're looking for a seminar to teach you how to create and market your own information products, I highly recommend Fred's event. I attended and came home with a notebook full of ideas. Get the details about Fred's next event at: http:www.seminarmarketingpro.com/gleeckinfo.html

Write Your Book in Just 14 Days! If you want to write a content-rich book without suffering from years of writer's block, you have to check out this how-course. You'll discover a foolproof system for writing a book on anything in 14 days (or less, if you're really motivated). I use this system every time I write a book, manual, how-to course … I even use it to quickly develop content for teleseminars and audio programs. For details, visit www.SeminarMarketingPro.com/14daybook.html.

PUBLICITY

Bradley Communications Corp.
Bill Harrison
610-259-0707
http://www.rtir.com

Publisher of the popular Radio-TV Interview Report, the magazine that producers read to find guests to book, Bradley offers a variety of resources to help you net valuable free publicity for your book, products and services.

Trade Press Services
Gerri Knilans
805-496-8850
http://www.tradepressservices.com

Trade Press Services creates editorial opportunities/coverage (by-lined feature articles, white papers, customer success stories, etc.) for companies that want to support their sales efforts, generate new business opportunities, position themselves as industry leaders and develop a competitive edge. To accomplish these goals, we use a five-step process and performance-based business model.

REGISTRATION and RSVP SERVICES

If you're like most seminar promoters, you're too busy to personally handle incoming calls from people who want to register for your event. By hiring a professional answering service (like the ones below) to field incoming calls, you'll free up your time to handle more pressing business … while providing a more professional image to prospects and customers.

Seminar Edge
Jamei Cales and Sarah Fennema
(800) 776-1081
http://www.Tele-Direct.com

JC Communications Best RSVP
Russel Mann
888-837-6215
http://www.answerbestrsvp.com

TELESEMINARS

Great Teleseminars
Dan Janal
1-952-380-1554
http://www.greatteleseminars.com

Confession time - I am a huge technophobe. That's why I was positively thrilled to learn about GreatTeleseminars.com. Founder Dan Janal explains his company's services the best: “Complete, reliable recording, production, sales and administration for speakers, coaches and trainers who want to make money conducting teleseminars, but don't have the staff or time to do so.” What I especially appreciate is that GreatTeleseminars.com is a one-stop shop - they make arrangements for your bridge line … recording your call (with a professional sound engineer monitoring the quality, no less) … to getting your teleseminar transcribed. If you want to focus your energy on content and leave the technical details to someone else, give Dan a call.

* Hamby Communications, Inc. is not responsible for the performance of these vendors, so be sure to do your homework before you make a hiring decision. If you have any feedback to share about your experience, please use the form at http://www.seminarmarketingpro.com/files/contact_jenny_hamby.html to send it to me.

SEMINAR MARKETING

Elliott Seminar Marketing Institute
Dr. Ralph Elliott
864-710-2815
http://www.seminarmarketing.org

Free resources and information about the consulting and support services offered by Dr. Ralph Elliott, a leading event marketing expert and creator of Clemson University’s “Effective Seminar/Conference Marketing.” Ralph is a tremendous resource … and after more than 30 years of working for Clemson, he is extremely familiar with the unique challenges you face if you work for an association, college, university or large training organization. (Check out my interview with Ralph, “How to Build a Thriving Seminar Business.”
Details at http://www.seminarmarketingpro.com/ralph_replay.html.)

Louis Trahan
416-628-4329
http://www.lastminutetraining.ca

As seminars get closer, some seminar promoters start to feel nervous … because their seminar seats aren’t selling as quickly as they had hoped. Sound familiar? If so, this is a service to check out. Last Minute Training is an Orbitz for the training world … where you can sell seminar seats at a discount to prospective students who are shopping for seminar seats at a bargain price.