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Your Seminar?

A key way to fill seminars is to use affiliate marketing. This technique is especially valuable if you are new to the seminar business and do not have a large opt-in mailing list.

Here’s how it works: You find professionals and companies who already have relationships with your ideal prospects. They agree to promote your seminar to their subscribers in exchange for a commission on every seminar registration generated from their efforts.

Your competitors make ideal affiliates for your seminars, because they typically are promoting to your ideal audience. Engaging competitors to promote your event is a technique called cooperative competition or coopetition.

Why would a competitor want to be your affiliate? First, most subscribers do not buy anything. If 90% of your subscribers have not yet converted to being a customer, doesn’t it make sense to refer them to someone else who might have the information they are waiting for ... and earn a commission doing so?

Second, most experts want to be seen as resources for valuable information. Introducing you and your seminar to their opt-in list can make them look like heroes to their subscribers.

Third, it's good for your mental health! Viewing competitors as the enemy is exhausting and stressful. Taking the cooperative approach is far more supportive of your efforts to develop an abundant, optimistic approach to business.