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Promoting seminars is a risky business. You aren’t guaranteed success. In fact, all you are guaranteed is to experience some failures – of marketing campaigns and perhaps even of your seminars.

In the face of such a grim reality, it is beneficial to heed the words of Eleanor Roosevelt:

"Learn from the mistakes of others; you can't live long enough to make them all yourself." ~ Eleanor Roosevelt

I keep this posted in a visible place in my office remind myself of 3 key lessons I've learned in marketing seminars, virtual training and information products since 1995:

1. Mistakes are as valuable as successes in figuring out how to properly promote your seminars, teleseminars and webinars – if you pay attention. The key is that you have to look at mistakes as opportunities to learn what not to do, rather than using your mistakes as proof that you aren't cut out for the seminar business.

2. Observe what other seminar promoters are doing when marketing their seminars, teleseminars and webinars. As Mrs. Roosevelt says, you won't live long enough to make every mistake yourself. So learn from what others are doing. Note your reactions to their marketing and events. Observe how others respond, as well.

I've had the honor of being invited to participate in several telesummits geared toward seminar promoters. Each host had their own way of promoting and producing their event. I noted what each did, what I liked and what I didn't like.

I also observed the feedback from my list. One event was promoted irritated my list to the point I was receiving phone calls and emails from subscribers who wanted to vent their frustration. I took note about what it was in particular that was annoying my list and will avoid the same mistakes with my own campaigns.

3. Be transparent. My business exists to help speakers, trainers, consultants and other experts profitably market their seminars, teleseminar and webinars. Sharing about what is working is part of the equation.

The other half of the equation is helping them avoid costly mistakes – which means sharing about what's not working for my clients, for others in the industry, and for myself.

Experienced seminar promoters know that true success in event promotion is reached through a process of continual improvement. In other words, learn from your mistakes. Take the advice of Mrs. Roosevelt to leverage the missteps of others so you achieve greater seminar marketing success in less time.