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When promoting seminars and other events, your best prospects are attendees from past events. With events, as with other products and services, it’s easier and cheaper to make repeat sales to existing customers than it is to find new customers.

Here are 5 ways you can encourage past participants to sign up for your newest seminars:

  • Offer a seminar series. The closer the connection between the event that participants attended in the past and the event you want them to attend now, the more likely they are to register. For example, if your first seminar taught basics, use the second seminar to do a deeper exploration of more advanced skills.

Another alternative is present seminars as steps in your unique system. Regardless of how you package the events, show how the content from your new program will build upon the information delivered in previous events.

  • Offer discounts. Reward your past attendees for participating in your program again. Or offer special pricing to past customers to entice them into taking the next seminar. If promoting a series of seminars, you could offer a special package price if they register for all events.
  • Customize your promotions. When you are promoting your new seminar, customize your promotions to past attendees to incorporate a reference to the first or most recent program they attended. This will help to remind them that they have trusted your content before. It will remind them of who you are, which may be necessary for busy prospects who are deluged by information and resources. It also helps customers know that you value them enough to remember their past patronage.
  • Add “touches” to past participants. Because people who have attended past events are more likely to attend future events, they deserve extra attention when marketing your webinars. Plan to contact them more often than the rest of your general mailing list. For example, send them additional emails.

If you have the time and money to invest in direct mail, put these prospects at the top of the list for receiving these special promotions. Because they are more likely to attend, marketing to them is more likely to produce the bigger return on investment that is needed to justify the money you spend on more expensive promotional tools.

  • Give them a call. Telemarketing can work well to promote events when positioned as courtesy calls to your favorite customers. Rather than sending an impersonal voice broadcast to all callers, call past participants with a special courtesy reminder about your upcoming event. Let them know that because they attended your past seminar, you want to make sure they knew about the next event, which builds on the skills they’ve already learned. If you can make these calls personally, great. But if you need to use a voice broadcasting service, that’s fine too – try to customize the message as much as possible to let listeners know that the message is geared toward past webinar attendees.

Seminars and other events are a great way to build your list and find new customers. However, don’t overlook the importance and ease of marketing new training programs to past participants. Promoting your new webinars to past attendees will strengthen your relationships and generate more revenue, but with far less effort.!Facebook!MySpace!Yahoo!Squidoo!Ask!AddThis Social Bookmark Button

As our calendar year hurtles to a close, attention naturally turns toward our hopes, dreams, goals and plans for the new year.

But just as you need to periodically stop, rest and regroup when climbing a mountain, it's beneficial to regularly slow down and appreciate your progress when ascending the peaks of success. December is the perfect time to do this.

Here are five questions to consider as you catch your breath and take stock of how far you've come:

#1 What progress did you make toward your goals?

Which ones did you hit? Which ones did you miss? If you missed them, what progress did you make?

You may want to assess things like your list size, number of products or events rolled out, funnels created, clients signed, affiliate and/or joint venture partners landed, revenue earned, profit produced and more.

As you dissect your progress, try to ferret out the causes of your successes - and of your "failures." What worked, and what didn't? Notice any patterns that appeared. For example, perhaps you noticed a trend of starting projects strongly, getting distracted, and ultimately missing your target. Or perhaps you noticed that when you were enthusiastic and emotionally connected to the "why" behind your goal, you were far more likely to succeed.

#2 What successes did you experience?

Achieving a goal, of course, falls into this category. But you experienced other successes, too.

Did you take a risk and try something new? Did you overcome a particularly challenging situation? Did you say yes to an opportunity that you didn't anticipate at the start of the year? Were you brave in facing something about yourself that you've tried to keep hidden?

There's a lot of gold here - particularly if you didn't achieve all of your goals and you're beating yourself up for it.

Some of my successes this year included learning to fully unplug on vacation and being open to feedback around what services to offer, even though it didn't look like what I had planned. The results: Happy family and a mind-boggling good fourth quarter.

#3 Where do you want to be 12 months from now?

Start by describing in glorious detail what you want your life to look and feel like. Start with your business life, but also include all aspects of your personal life, such as relationships, health and leisure time.

#4 How will you get from here to there?

Once your vision is set, identify the specific goals that need to be achieved to create the reality you want.

For example, if I set the intention of reducing the number of hours I work each week, I might need to add to my team so there are more people to whom I can delegate. Or I might determine that I need to increase sales of online products so I can be more selective in taking on copywriting clients.

With goals set, it becomes time to create action plans: What specific steps need to happen to achieve a specific outcome?

Conventional wisdom dictates that you make goals time-bound and include pertinent milestones in your goals. For example, if marketing a seminar being held May 1, you should set milestones for action steps such as getting the event web site set up, recording a promotional video, finalizing your content and the myriad other steps that go into successfully filling event seats.

However, I've run across a few business-building experts who claim that time-bound goals backfire. As one recently explained to me, high achievers tend to set huge - and sometimes unrealistic - goals. When we don't hit the goals, it destroys self-confidence and can inject self-doubt, anxiety and even fear into the process.

Instead of goals, these experts say, we should set intentions - statements about what we want, but releasing our expectation of when the goal will come to fruition. From there, trust your intuition to guide you to what action steps need your attention next.

My advice? See which approach resonates the most with you. The happy medium I'm toying with this year is deadlines for my action steps with intentions for when the big goal.

#5 What will you focus on for the next sprint?

A sprint is a limited period of intense activity. I've experienced this in a variety of ways over the years ... writing 100 articles in 100 days for, a site-building "challenge" where the instructor mapped out action steps to take every day for 9 weeks, and the crush of copywriting projects that naturally blossom at the start of the near year and the beginning of fall each year.

Set up a sprint that works for you. Perhaps it's a sprint to achieve a certain goal, such as launching a new event. Perhaps you view each month or even each week as a sprint. Regardless of the timeline, identify the things you'll give your intense focus to - and then dive in.

December is a busy month, and you no doubt have a bevy of pressing to-do items begging for your attention. But investing even 60 minutes in this process will pay off. You'll gain insights into how to more effectively execute your plans in the coming year, better anticipate potential pitfalls that could derail your success, and end your year with appreciation, confidence and excitement.\

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A common complaint among seminar leaders is “I don’t have enough time to do everything!” It’s no wonder. For many, seminars are an add-on to an already successful business. Yet, seminars can easily grow to being their own business – especially once you start offering multiple events, as well as teleseminars and webinars.

To preserve your sanity – and get the job done – it’s essential to prioritize your time and attention. Here are 5 key marketing tasks that deserve focus.

  • Articulate your value proposition. You know your audience and event best. So sit down and do a brain dump about the key things you know to be true. What does your event teach? How will attendees benefit? Who are your ideal attendees? What makes them “tick” – what do they value? What, exactly, if your offer? How is your event different than what else is out there? What proof can you offer that your event is the best option?

Getting this information down gets it out of your head. It offers the opportunity for refinement by helping you see flaws and missed opportunities. It can even make it easier to explain your vision to your team and ensure that everyone is on the same page.

  • Create a strong marketing foundation – namely, a powerful event website. Include a sales letter (or multiple sales pages, if you prefer). Also include a registration page, Frequently Asked Questions (FAQ) page, and details about your event location.
  • Craft powerful emails. Despite the popularity of social media, email is still the #1 tool for promoting events. Create some messages for your general list, some for your “hot prospect” list, some for your affiliates and joint venture partners, and then additional messages for any sublists that deserve attention.

Don’t want to write your own emails? Sit down and brainstorm different themes or angles to take in each message. Then turn over your ideas and marketing schedule to a team member for execution.

  • Design a preview experience. When you go to a bookstore, you can browse through a book to see if you like it before you buy. Do the same with your events. Offer a live event if it makes sense. Or go virtual with a webinar, teleseminar … even a series of videos. Attendees of your live events will experience your words, voice, expressions, gestures and energy. Give them a taste of the experience before they buy.
  • Spread the word through your networks. If you’re active on social media, absolutely share updates about your event. (If you haven’t already built a presence and relationships, though, don’t be surprised by weak results.) Don’t forget about reaching out to individuals you know. A well-placed call or email to friends, colleagues, and even past clients may drum up additional registrations – and even uncover additional affiliates.

A helpful question as you work this list of event marketing tasks (not to mention other responsibilities on your plate) is “Is this the best use of my time?” Find the point where your answer switches from “yes” to “no.” For example, it may be the best use of your time to write an email to your list, but not to get it sent out. Delegate as much as you can, so you can free your hands, mind and energy to explore new marketing channels, tweak you rmessage, prep your content … and oh yeah, run the rest of your business.

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When you’re responsible for all aspects of your seminar business – from booking a meeting room, handling logistics and arranging travel to developing content, marketing the event and taking registrations – some details are bound to fall through the cracks. If you’re brand-new to the industry, it’s easy to miss key tasks simply because you don’t know what you don’t know.

Tracking data is often one of these important, but easily overlooked, responsibilities.

Data about your events allows you to gauge how well your event is doing compared with previous events. It enables you to predict the number of attendees you’ll have in the room once the event starts. It makes it easier to decide which marketing channels to use. It can even help you identify when extra marketing “touches” are needed to achieve your goals.

Here are the top 7 pieces of data to track when promoting your own seminars, workshops, conferences, teleseminars and webinars:

  • Open rate. When using email to promote your messages (and really, who doesn’t? – it’s still the mainstay of event marketing), the first challenge is to get your message opened. If the message isn’t opened, there’s no way your prospects will read your offer and click through to the next step. Your open rate tells you how compelling your subject lines are – and how engaged your list is. If you notice a dip in open rates, it tells you that your message isn’t striking the right tone. Likewise, if you notice a spike in open rates, it tells you that your subject line hit a nerve. Analyze open rates to see what type of subject lines your list is responding to.
  • Click-through rate. This measures the effectiveness of your email message: Can you get them to click the link and take the next step? If prospects aren’t clicking through at their usual rate, it’s a sign that your message isn’t hitting the right tone. If you aren’t getting the click through rates you want, experiment with how your event is positioned, the promise you make, the theme or angle used in your message, the call to action, and even the length of email.

A few years ago, when writing emails for a prominent speaker’s annual training workshop, we noticed a significant spike in the open and click-through rates on one particular message. The message reminded them that we have a limited amount of time on Earth – that if they felt the urge to follow their passion, they belonged at the seminar. The message hit a chord with this particular audience, so we created more messages with this angle for the remainder of the campaign.

  • Conversion/registration rate. This number tells you how well your sales page is working. Does it explain what will happen at the event, make a big enough promise, demonstrate the incredible value of what you’re teaching, and push enough buttons that visitors are motivated to take action?

When analyzing your conversion rates, keep the type of event you’re promoting in mind. It’s easy and common for a visitor to make a yes/no decision the first time they visit an event page for a teleseminar or seminar. For a multi-day event for which they’ll need to invest a thousand dollars and four days of time, however, they’re more likely to visit the page multiple times before making a final decision. This is where tracking to see what is normal for your events and your audience becomes important.

  • Source. When you get leads and registrations, it helps to know where they came from. Did your direct mail postcard produce enough of a response to justify the expense? Did your Facebook promotions produce click-throughs to your sales page? Did your final, urgent emails drive last-minute registrations? Knowing the response that each channel generated can help you make decisions about which channels to use – and how much – for future campaigns.
  • Timing of touches. Going hand-in-hand with the source of your promotion is tracking how and when you’re reaching out to your audience. This allows you to experiment with timing and the type of outreach. For example, if you typically send 1 email a week starting 8 weeks out, you could experiment with sending 2 emails a week to see how that boosts your event marketing results.
  • Timing of registrations. How many registrations are coming in each week and/or day? Knowing these statistics will help you gauge how well your event is doing – are you on task to achieve your goal? If you know that you typically reach that halfway point in registration 3 weeks before your event, at 3 weeks out from your current event, you can predict how many people will end up in the room. This allows you to decide whether you need an extra promotional push to hit your numbers.
  • Hotel rooms. If you’ve arranged a room block and have a minimum number of rooms that you’ve guaranteed to fill, you may wish to track your reservation patterns here, too. This can help you determine when you need to send extra reminders to get your rooms filled. More importantly, it can help you decide how many rooms need to be in your room block for future events.

Tracking data is an added responsibility, one that’s easy to let slip through the cracks. But the decision-making power and confidence that come from knowing how your event is performing cannot be overrated. Use this list to guide your data-gathering efforts, and see what a difference it can make when it comes to promoting your future events.

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One of the challenges you face when leading a seminar is that everyone in the room has a different level of experience with the information you are teaching. For some instructors and seminars, this does not matter. But for other programs, the disparity in education and experience can be distracting and even a hindrance. Audience participation is good, but when participation consists of entry-level questions that are far below the experience of the majority of the room, the end result can be frustration for all. Experienced attendees can become annoyed by the slower pace of instruction. Less-experienced attendees get frustrated when the content is too advanced to understand, meaning they’ll have a harder time implementing the material.

Here are 5 strategies you can use when designing and marketing a seminar to ensure that all participants have the background needed to understand your program.

  1. Adjust your presentation. As experts in our fields, it can be easy to lose sight of how much we know. As a result, we teach and forgot that the terminology and examples we use might be over the heads of people who are newer to our field. Review your presentation with a critical eye – where would it be beneficial to stop and add a bit more explanation? Taking the time to review information, define terminology and adding more background might lengthen your presentation a bit. But the payoff will be fewer questions about the basics and reassurance that more of your participants are able to keep up. For example, I often use Internet marketing terminology when talking to event promoters, because online promotion is an essential element of a successful marketing plan. However, some people I speak to are new to Internet marketing, so I need to define basic terms like “autoresponder,” “pay per click advertising” and “opt-in page.”
  2. Deliver pre-training by teleseminar or webinar. Prepare one or more lessons to teach registrants the basic information and skills they must understand to be able to keep up with the seminar you’ll be teaching. Require that all registrants participate in the virtual training before your seminar starts. Be sure to send them a few reminders to watch the program.
  3. Establish a prerequisite course. Create a separate seminar that delivers basic skills and information. Require your participants to attend this program before attending your more advanced program. You may want to deliver the prerequisite course via virtual training, so that it is more convenient and affordable to participate.
  4. Administer a test. Create a test that participants can use to gauge their readiness for your seminar. Then figure out a course of action for people who don’t do well on the exam. Do you want them to take a different seminar first, or will watching an introductory webinar suffice?
  5. Deliver supplemental FAQ training. Start paying attention to the questions that course participants have. When you see the same questions popping up, start to create a list of Frequently Asked Questions. Next, create a series of audio or video answers that answers the questions (one video or audio per question). Post the list of questions and the corresponding answers so that participants can quickly find the supplemental information they need. Refer to the availability of the FAQ training throughout your presentation so that participants know where to go for additional support.


Ensuring that all of your participants understand basic principles about your subject matter before your seminar starts is a service for everyone involved. Your participants will understand more of what is being taught – and be able to use the information to generate a return on their investment in your seminar. Other attendees won’t grow frustrated by interruptions to ask basic questions. Finally, you’ll be able to deliver a smooth-flowing program and have the confidence that your message is being received and understood.

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Developing a compelling marketing campaign is useless if your message doesn't get read. When using direct mail, a medium that many avoid because of the time and money needed for successful execution, it's even more important to get your message opened and read. That's where what some experts call "lumpy mail" comes in.

Lumpy mail is mail that either has a literal lump in it (think of a pen included in your envelope) or that has such unusual packaging that prospects are compelled to open it.

The best lumpy mail campaigns I've seen and worked on include 3 powerful ingredients:


  1. Unusual packaging. The goal is to get your package quickly put into the "A" pile of important items that get opened first. Packaging that falls into this category include boxes, tubes, unusual envelopes, personal mail, and priority delivery envelopes.
  2. A lumpy item. Items you can use here run the gamut. You might select a common and useful promotional item such as a mini-flashlight or calculator. You could also choose items that are more entertaining than they are useful, such as a silver platter, worry dolls, or a scratch-off game card.
  3. A letter that ties the package together. This is the piece that makes or breaks the promotion. Not only should your sales message be strong, it should also tie back to the promotional item you sent. For example, when including a silver platter, you could ask prospects if they've ever wished someone would deliver the magic solution to their #1 problem on a silver platter - and then tell them to keep reading to see how you've finally made that wish come true.

For added power, use the conclusion and/or P.S. of your letter to again tie back to your letter's unusual theme. For example, you could ask prospects to mention the silver platter when responding to receive a special bonus. Or you could state that as part of your "silver platter service," your solution delivers an A-to-Z turnkey solution so they get up and running quickly.

Is direct mail more costly than online marketing? Yes. Does it require more lead time? Yes. Can it help you stand out? Absolutely yes - especially when you employ lumpy marketing. Use these tips to maximize the return on your investment.

Bonus gift: Several years ago, I did an interview with one of America's #1 lumpy mail experts - JonGoldman of Brand Launcher. Click here to get a free transcript of this interview and learn more about his impressive track record and fun case studies.

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Principle #7 of Jack Canfield’s “The Success Principles” contains a particularly valuable lesson for speakers, consultants, coaches and other experts who promote seminars, workshops and other forms of training – Ask Repeatedly.

As Jack says, "One of the most important principles of success is persistence, not giving up. Whenever you're asking others to participate in the fulfillment of your goals, some people are going to say no. They may have other priorities, commitments, and reasons not to participate. It's not a reflection on you."

This is a valuable reminder to protect yourself from the inevitable rejection that comes when trying to persuade someone to invest their time and money to attend your seminar. (Selling training can discouraging if you let low response rates get to you.)

But it's also an important guideline to follow when creating your marketing schedule and deciding who should receive your promotions.

Things change. Just because an individual doesn't want to attend your event today doesn't mean he'll say no next week, next month, or even next year. Keep asking, and you might get a yes when your prospects ...

... aren't so busy.

... don't have a vacation planned the same weekend as your event.

... have more money to invest in training.

... feel like they know and trust you better.

... resonate more with your marketing copy.

... are more familiar with your expertise.

... have heard more positive reviews about your work.

... decide that the problem you'll help them solve needs to fixed NOW, not someday.

If response rates aren't where you want them to be, first stop and make sure you aren't interpreting the "no's" as rejection of you and your expertise.

Then look at ways you can help prospects turn their "no" into a "yes." Perhaps you can arrange childcare, so attendees can bring their kids along. Perhaps you offer a payment plan to make the tuition easier to afford. Perhaps you shift the schedule and end early

on the last day, so attendees can fly home that night.

Above all, be persistent. Keep inviting prospects to attend your training. When someone's "not right now" becomes "OK, I want to proceed," you want to be there ready to take the registration.

Many marketers find that it is easiest to get new prospects to say yes to their offers. The reason is that when someone raises their hand to indicate interest in your expertise, they are often doing so because they are actively searching for a solution to a pressing problem.

You may find this to be true with your prospects, as well. You may want to invest more of your promotional dollars and time into marketing to these hot leads.

However, don’t make the mistake of completely dismissing people who haven’t attended your training or purchased a product. Stay in touch with them on a basic level, using low-cost marketing methods, such as a newsletter or e-zine, email promotions, and social media. By maintaining a presence in all of your prospects’ lives, you’ll find yourself in the right place, at the right time, with the right offer when your long-time prospects are finally ready to buy.!Facebook!MySpace!Yahoo!Squidoo!Ask!AddThis Social Bookmark Button

Testimonials are an invaluable component of any seminar promotion. They help reassure prospects who are considering attending your event that yes, in fact, other people have also found your offer to be compelling enough to commit their time and money in your event.

You can get the greatest mileage from your past attendees’ comments by following these tips:


  • Incorporate specifics whenever possible. Steer clear of testimonials that are general, such as “This seminar was the best!” Instead, you want “I used one idea to add an extra $40,000 in revenue to our bottom line last month.
  • Use full attribution. A testimonial from “Jenny in Chicago” doesn’t have the same level of credibility as “Jenny Hamby, copywriting and seminar marketing coach,, Plainfield, IL.” Use as much detail about your attendees as they’re comfortable letting you use.
  • Capture audio and/or video testimonials. Listening to, and even seeing, someone give a testimonial adds even more credibility to their comments. Whereas it’s not hard to believe that a devious promoter would make up written comments, it’s harder to fathom going through the effort of finding multiple accomplices to record audio or video of false testimonials.

  • Address prospects’ biggest objections. If attendees reveal that they struggled with their decision to attend your seminar, invite them to share that information in their testimonial. Just be sure that they also explain why they attended, why they’re delighted that they attended, and why they recommend that anyone who is struggling with the same doubt attend the event anyway.
  • Let someone else present your biggest claims. Prospects know that you stand to gain financially for every seat you sell, so they will take any claim that you make with a healthy dose of skepticism. But the same claims coming from a third party in the form of a testimonial will be much more palatable.


An easy way to capture testimonials is to have a video camera set up at your event and invite participants to record their thoughts. You also can set up a testimonial recording line with a service like AudioGenerator to capture audio testimonials. Once you have the video or audio testimonials, transcribe them. That way, you can include some of the verbiage in your written sales copy, as well as have the audio or video testimonials for prospects who want more.

In addition to including testimonials in a section titled “Rave Reviews” or something similar, sprinkle them throughout your copy. Add testimonials after major sections of copy, on name-squeeze pages, order forms and thank you pages, as well as email and direct mail promotions.

Above all, never stop collecting testimonials. You can never have too many examples of this form of proof.!Facebook!MySpace!Yahoo!Squidoo!Ask!AddThis Social Bookmark Button

Affiliate marketing is a proven tool for filling seats at seminars, teleseminars and webinars. With this marketing model, you pay promotional partners a commission for every registration they generate by promoting your event to their mailing lists.

Affiliates may be your direct competitors. They also may simply be other experts or companies who have relationships with your target audience.

Affiliate marketing allows you to leverage the credibility and good will that other professionals have with your target audience. In essence, they are vouching for the quality of your event by recommending it to their lists.

To be effective at affiliate marketing, however, takes persistence and follow-up. Here are 5 tips to help you generate greater results.


  1. Provide marketing materials. One way you can overcome the “I’m too busy” excuse that affiliates offer is by providing marketing materials for them to use. This removes the task of creating a marketing message from your affiliates’ to-do lists. Materials you will want to provide include email messages, banner and text ads, and messages to use with FaceBook and Twitter.
  2. Spell out a marketing schedule. The best way to ensure that your promotions don’t get overlooked is to tell your promotional partners exactly when you want them to contact their list … and even which tools you want them to use. Spelling out your desired marketing schedule eliminates the need to “think about” when to promote your event.
  3. Offer special support to your biggest affiliates. If you know that a particular affiliate has a highly responsive list that has performed well for you in the past or that looks exceptionally promising, offer this partner additional support. This could include hosting a special teleseminar just for that partner’s list or customizing the marketing copy to fit the individual’s unique marketing voice and audience.
  4. Follow up with your promotional partners. Stay in touch with your affiliates. Remind them of upcoming marketing milestones, such as sending the next email to their lists. Watch their numbers and see which partners are generating clicks and registrations. Then follow up with those on the low end, to see if they have any questions or need additional support, as well as those who are most successful, to see if you can help them achieve even better results.
  5. Lower your expectations. Every affiliate who agrees to promote your events will not follow through. Most often, this is because they get busy promoting their own events, products and services … or simply running their companies. Rarely is their lack of participation intended as a slight to you. Most often, they forget or simply run out of time. Don’t waste energy worrying about their lack of participation.


Supporting affiliates involves time and resources. However, it is well worth the investment. Affiliate marketing can help you reach tens, if not hundreds, of thousands of additional prospects – people who may otherwise not hear anything about your seminar, teleseminar or webinar.

What is your best tip for boost results from affiliate marketing? Share your thoughts below. ~ Jenny!Facebook!MySpace!Yahoo!Squidoo!Ask!AddThis Social Bookmark Button

Affiliate marketing is an excellent and proven way to fill events, particularly if your list is not big enough or responsive enough to fill your seminars, teleseminars and webinars.

Affiliates are individuals or companies who promote your seminar in exchange for a commission for every registration they generate. For best results, look for affiliates who already market to your target audience.

Marketing your event through affiliates allows you to leverage the relationships that they have already built with your target audience. When they promote your event to their lists, they are lending credibility to your seminar, essentially endorsing it and recommending it to their subscribers.

Here are 7 places you can search for potential affiliates.

  1. Search engines. Go to your favorite search engine (e.g., Google or Yahoo!) and think like your prospective customers. Enter the keywords you think they would use to find you and what you’re offering (e.g., wealth seminars, business building seminar, business coach, etc.). Check out the other sites that come up in the search listing.
  2. Pay-Per-Click ads. While you’re using your favorite search engine, take a look at the pay-per-click that pop up when you type in your keywords. Click on the ads to see what other experts are advertising to your target audience.
  3. Associations. Check out the membership roster for local state, regional and national associations. Investigate associations joined by your potential attendees.  The companies you want to meet are likely to be listed as affiliate or partner members – the special class of membership created for vendors that serve the association’s main membership. Also check out organizations for members of your profession.
  4. Survey your list. Ask your subscribers and clients to tell you what other experts they listen to, follow and hire.
  5. Network. The more you are out and about, the more likely you are to hear about and meet your people who would make good affiliates.
  6. Read industry publications. As with associations, you should check out publications written for your profession, as well as publications that are geared toward your prospects. Study the ads to see what other events and products are being publicized.
  7. Phone book. Don’t overlook the Yellow Pages or its online equivalents, such as This resource is especially helpful if you are marketing a local event and want to find local competitors.

Affiliates can be your direct competitors. However, they don’t have to be. The key is that your promotional partners have relationships with prospects who are likely to need, want and pay for your seminar.

What is your favorite way to find affiliates? Share your ideas below. ~ Jenny!Facebook!MySpace!Yahoo!Squidoo!Ask!AddThis Social Bookmark Button