By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter
You know that your seminar delivers tremendous value and tons of useful content that could very easily transform your attendees’ lives...if only they would register for and attend your seminar.
To ensure that prospective attendees recognize their need for your seminar content in your marketing copy, make sure that your promotional materials include a “Who Should Attend” section or otherwise identify your ideal prospects. For example, you could address your audience in the headline (“A Special Offer for Seminar Promoters...”) or in the salutation (“Dear Seminar Promoter,”).
If you have the time, space and inclination, here are 3 more ways to make lights go off in your prospects’ heads...so they sit up and say, “Hey, this is just what I need!”
1. Include a list of common challenges that attendees will be able to overcome after attending your seminar.
2. Present a checklist of benefits that your prospects want...and that you’ll help them achieve.
3. Include a collection of case studies or a short list of specific results to illustrate how past attendees put your information into action.
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125. For seven of her most powerful seminar marketing secrets, click here.
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