Test Drive Your Seminar

By Jenny Hamby, the Seminar Marketing Pro™
Certified Guerrilla Marketer and Direct-Response Copywriter

Want to get more butts into your seminar seats? Let prospective attendees sample the content before they decide whether or not to register.

This powerful sales trick is not new. After all, when you visit a bookstore, you get to flip through books before deciding to buy. When you visit a car dealer, you get to test drive a car before deciding to buy. Heck, when you go an ice cream shop, you can even sample the goods before deciding which flavor you want to buy that day.

So why not offer the same courtesy to your attendees?

Here are four ways you can let prospects take your event for a test drive:

1. Offer a free preview event, ranging anywhere from 90 minutes to a full day.
2. Give them a free CD with 45 to 70 minutes of free content.
3. Post a 10- to 20- minute video clip of your material on your website.
4. And my personal favorite ... offer a free or low-cost preview teleseminar.

You know your seminar is chock full of valuable content, so pique the palate of your prospective seminar attendees with a taste of what they'd be missing out on.

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